Across pilots and the main launch campaign through Aug. 17.
Six weeks old. Already getting cheaper.
This is a launch record, not a victory lap. We are showing the first six weeks because an operator should be able to see the test structure, the live demand, and the rate change before the story has a convenient ending.
518Platform-recorded conversion actions
$106 → $96Cost per action, July to Aug. 1–17
78Records marked Sold—not a revenue figure
Source: Healthie Health Google Ads account · launch through Aug. 17, 2026 · Six weeks is not an enduring-performance claim. Conversion actions and Sold records are not collected revenue.
The launch sequence
Small tests first. Then fund what earns it.
Nine lightweight pilots answered which geography and campaign structure were worth scaling before the real budget went into a single live national campaign.
Month one against month two
The rate moved in the right direction.
The account spent $23,897 in July at $106.21 per recorded action. From Aug. 1–17 it spent $18,169 at $96.13, a 9.5% lower rate while already reaching 84% of July volume.
That is useful launch information. It is not a promise that a six-week curve will continue forever—and this page does not pretend otherwise.
What the first six weeks produced
Enough information to choose the next move. Not enough to invent a track record.
The first real budget sits in the campaign that won the pilot. Its status is limited by budget, which is an operating decision point—not an excuse to substitute projected revenue for verified data.
Clicks at a $5.90 all-time average cost per click.
Pilot campaigns, totaling about $3,370 before the winner got funded.
Open the launch ledger
| Window | Spend | Recorded actions | Cost / action | Clicks | CTR |
|---|---|---|---|---|---|
| Pilot, before July | ~$3,384 | ~104 | n/a | ~1,272 | n/a |
| July 2026 | $23,898 | 225 | $106.21 | 3,804 | 6.75% |
| Aug. 1–17 | $18,169 | 189 | $96.13 | 2,629 | 6.56% |
| All time | $45,451 | 518 | $87.74 | 7,705 | 6.67% |
Good launch proof is visible before it is polished.
Every account begins with unknowns. The work is setting up the right test, holding the losers small, and keeping the next budget decision attached to the actual operating record.
Make the first dollars teach you something.
We build the paid-demand and intake system together so the early budget produces a decision surface—not just a dashboard full of anonymous events.
Book a strategy call