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About IDK Strategies

Small team. Serious handoffs.

We are the people who stay in the work: strategy, paid demand, response systems, creative, and the reporting that tells an owner what is actually moving.

Lake Worth, Florida · treatment is home turf · high-stakes operators are the fit

Vincent Bocassi, Jordon Wallen, and Sean Meigh working together in the IDK Strategies office
Vinny, Jordon, and Sean working through the next move in the Lake Worth office.
The whole team

One table. No relay race.

Titles describe what each person owns. They do not change how the team works. Vinny is first; everyone else is right here with him.

Vincent Bocassi, CEOVincent Bocassi— CEO
Jordon Wallen, COOJordon Wallen— COO
Sean Meigh, Creative HeadSean Meigh— Creative Head
Steve Kaplan, Head of GrowthSteve Kaplan— Head of Growth
Eric Friedman, Director of SalesEric Friedman— Director of Sales
Adrian Castillo, Director of Paid MediaAdrian Castillo— Director, Paid Media
Tim Montgomery, Paid Search ManagerTim Montgomery— Paid Search Manager
Jarrod Wentworth, Patient ServicesJarrod Wentworth— Patient Services
The room we have worked in

Built beside brands with real stakes.

These are the publicly displayed client logos carried forward from the original IDK site. The proof library separates a familiar name from a verified operating record.

FRGFunding ExpressHealthcare ConnecterIntrepid RecoveryPit RemedyRenovaRGBRoveSeaside SimplySoCalStraight MarketingWest HollywoodWilliams
The work shows

Names are familiar. Records are better.

When a result is public, we attach the source window, define the metric, and keep the caveat with it. That is the standard we want in the room before we recommend another dollar of spend.

Words talk, but numbers scream.

Open all eight operating records
01

Get specific.

Start with the source, the response path, and the part of the business that is actually under pressure.

02

Make the next move easy.

Expensive inquiries need an answer, an owner, and a clean handoff—not another dashboard.

03

Keep the score honest.

We separate platform actions, pipeline states, and collected outcomes instead of collapsing them into one sales number.

Start with the actual problem

Bring the numbers. We will bring the next move.

No lead magnet. No long deck. Just a candid look at the expensive handoff and what deserves attention first.

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